MANGESH SARPOTDAR, DELHI: Do you think Ranbir Kapoor is over-hyped? Can this kind of imaging raise expectations and backfire on the newcomer?
DALE: Yes, it can. The initial hype, during Sanjay Leela Bhansali’s ‘Saawariya’, put a lot of pressure on the debutante to deliver cent percent. But sadly, the film couldn’t work the promised magic, and Ranbir had to start over again from scratch. Recklessly hyping Ranbir before the film was a bad PR strategy and it put him behind by a couple of months. Later, even Siddharth Anand’s ‘Bachna Ae Haseeno’ couldn’t help him much, though it turned out to be a semi-hit. But I think, he has good potential and will bounce back and enter the big league one day. Ranbir is now filming for Rajkumar Santoshi’s ‘Ajab Prem Ki Ghazab Kahani’ opposite Katrina Kaif. His other forthcoming projects include ‘Wake Up Sid’, where he will be seen opposite Konkona Sen Sharma. The film is directed by Ayaan Mukherjee & produced by Karan Johar. Let’s see if these get him more fans; many more than the ones who drooled over his nude scene in ‘Saawariya’ (wink).