First, Hollywood screwed up with James Bond's characterization and made him brooding, serious and a punchy muscular fighter (traits he never had for decades).
Now it's screwing up Thor's characterization by making him caricaturish, taking away his famed hammer, giving him additional Superman-like superpowers and making major changes in his looks.
Bond movies lost the repeat-viewing value... which is still there with the old Sean Connery, Roger Moore and Pierce Brosnan flicks. And I have a feeling, the same might happen with the Thor franchise.
About the Author:
Dale Bhagwagar is a PR specialist with branding, image consultancy, strategizing, media manipulation, crisis management and mentorship for media students. He has handled the publicity for more than 150 Bollywood actors and 30 movies, apart from being a spokesperson and publicist to 20 Bigg Boss contestants.