Thursday, January 7, 2016

Dale Bhagwagar on inventing guerrilla PR in India

"A true-blue spin doctor uses tactics that can never have others pointing fingers at him, and also, where he is legally safeguarded. The fun of guerrilla tactics in PR, is the other person not knowing when the opponent would come, how he would come, in what disguise he would come, where he would come from, which media (Print, TV, Net, Radio, Mobile Space, industry gossip, Social Media) he would use, what he would do via the media and where he would disappear after his act. That's real stealth." -Dale Bhagwagar ‪#‎guerrillaPR‬