Saturday, May 23, 2009

Conscience talks

GUNJAN KAPUR, MA PUBLIC RELATIONS, UNIVERSITY OF WESTMINISTER, LONDON: You openly admit that you twist, turn and spin stories. Can PR ever be ethical? What’s your take?

DALE: I come from a journalistic background, a place where ethics have ruled over the decades. So while I manipulate as a PR, I also let my conscience do the talking. It keeps me far away from attempting the unethical. I do exaggerate a bit to provide the required spice, but I don’t really lie.

1 comment:

  1. do all pr journalists always say the truth.does the media only report the truth or it has fallen for trps and ratings that now the line between truth and rumour has blurred>